Student Opportunities

Communication and media studies students don't just learn in the classroom—they create, lead and collaborate in real-world settings. Our department offers a wide range of dynamic student opportunities that bridge theory with practice, helping students build meaningful portfolios and gain confidence in their professional voice. Whether it’s hosting live radio shows on WRFW-FM, reporting for the award-winning Student Voice, producing multimedia content or leading communications for campus organizations, our students are immersed in hands-on experiences from day one. These opportunities foster creativity, sharpen communication skills and prepare graduates to make an immediate impact in media, marketing, journalism, public relations and beyond.

COMMS Students holding Large Check


WRFW Today

Pure Radio 88.7 WRFW-FM

WRFW Today is the student-run public radio station of UW-River Falls, proudly serving River Falls and neighboring communities since 1968. Broadcasting on 88.7 FM and streaming online 24/7, WRFW offers a dynamic blend of music, talk, sports and agriculture-related programming. From 5 p.m. to 2 a.m. during the academic year, students take over the airwaves with original shows that reflect their creativity, interests and voice—and gaining real-world experience in live broadcasting along the way. During the day, WRFW features trusted content from Wisconsin Public Radio. With a reach spanning cities like Hudson, Prescott, Ellsworth, Stillwater and beyond, WRFW is both a learning lab and a community connection—powered by students and heard across two states.

A sound switchboard in the WRFW radio studio
WRFW Today Radio
Explore WRFW Today to hear their selections of music, commentary on athletics, and discussion of current events.
A black and white photo of a student in the WRFW radio studio
Complete Vintage Gallery
Step back in time with this curated gallery capturing the rich broadcast history of WRFW from the 1960s to the 1990s. Experience the evolution of student radio at UWRF.
A former WRFW radio student shows off their jacket during the 40th anniversary banquet
40th Anniversary Gallery
Relive the excitement of WRFW’s 40th anniversary. Captured by Jens Gunelson, this collection highlights the people and stories that shaped WRFW.

 
The Student Voice

The Student Voice is the official student-run news organization at UWRF, offering students hands-on experience in journalism, editing, design and media production. Publishing weekly online and monthly in print during the academic year, The Student Voice gives students a platform to report on campus life, community issues and global topics with professionalism and purpose. Located in 304 North Hall, the newsroom serves as both a classroom and a collaborative hub for aspiring reporters, writers and editors.


Communication and Media Studies

310 North Hall
410 S. 3rd St.
River Falls, WI 54022

CAS@uwrf.edu

715-425-3777