Marketing Communications

A traditional marketing major provides a well-rounded business experience including courses in finance, accounting and economics as well as marketing. Marketing communications primarily focuses on the profession's creative side - advertising, public relations, digital and social marketing, sales promotions and more.

Here's the deal. If you are creative and math is NOT your thing (it wasn't ours either!), a UWRF marketing communications major may be worth checking out!

The vast majority of marketing curriculums are rigidly chronological in nature. Students take level 100, then 200 and then 300 level courses, which are usually courses of interest.

Things are a bit different for MarComm majors at UWRF. Once students finish the program's two intro courses, they are on their way to selecting the electives that fit their personal interests and career goals. In addition, our senior seminar course teaches upcoming grads how to market themselves!

Plus, it is incredibly easy to double major (communication studies, journalism, graphic design and others) in four years without hanging around for an extra semester or two.

We challenge you to find a major with a high emphasis on teaching integrated marketing communications without requiring a ton of pre-requisite and math-based classes!

A great college experience focuses on what you did as well as learned. Every UWRF MarComm course emphasizes the skills required to succeed in the industry. Furthermore, all upper-level MarComm classes then provide students opportunities to apply what they've learned to real-world situations.

Yes, we have a few tests, quizzes and a little MarComm math that focuses on what is used in the profession. (We kind of have to!) However, if you're seeking a major where grades are primarily based on inspiration, creativity and hard work, give us a look.

After completing the program’s foundation courses (MARC 100-Writing for Mass Media, MARC 200-Intro to Marketing Communications), a marketing communications major allows students to select the courses that are of personal and professional interest. In addition, the major’s interdisciplinary format allows students to easily double major without enrolling for an extra semester or two.

It’s like a UWRF Marketing Communications major is like an academic buffet that provides flexibility and emphasizes personal choice as opposed to a chronologically restrictive five-course dinner!

A Traditional Marketing Major

UWRF Marketing Communications Major

"The UWRF Marketing Communications program is beyond incredible. I changed colleges and my major multiple times and I am so glad I chose marketing communications at UWRF. I chose this major because of the many different job pathways you can take after graduation. The professors in the program are personable and do whatever it takes to ensure you are succeeding in your education. I think the most important part of this program is that I learned valuable lifelong skills needed for any career pathway."

"I loved Bonko's Event Planning and Branding classes. They really gave me real-world experience on what it's like to plan events and work with companies. (Also, I went to Puerto Rico in May, and it made me feel awesome to know that our event in 2017 helped raise money for Hurricane Maria.) I was so happy with the classes I took my senior year last semester, your Digital PR class was so nicely up-to-date, and it felt so necessary/important to learn how the world of marketing and PR, (with influencers) is changing.

Overall, MARC isn't about math and numbers and statistics and accounting it is about using real, tangible skills, to impact others and make a difference. I have enjoyed rewarding internships that help me give back. From my experience, MARC can bring awareness to health and wellness options on campus, educate citizens on Alzheimer's & Brain Awareness Month, connect with veterans across the state of Minnesota and SO much more. If you have a passion, it can be incorporated into this program. Like sports? Look into sports marketing, health marketing, environmental outreach, political policy communications, entrepreneurial consulting! The sky is the limit. You are what you put into this program. You can get so much more out of it, if you think a little outside of the box, take risks and always be willing to learn all you can.

I will also add that as an incoming freshman in 2015, the MarComm Club was such an incredibly invaluable resource. Being able to meet kind, helpful upperclassmen and plan events with them was something I'll never forget. I still keep in touch with these members today. Walking in the homecoming parade, handing out candy, attending the AdFed Student Advertising Summit, partnering with the Horticulture Society and of course, the one and only, Professional Panel. Networking and hearing from business professionals throughout my college career really helped prepare me for life to come after graduation."